Originally published on REB Online
 

I was having coffee with one of my regular real estate agent clients when an off-hand comment she made really caught my attention.
 

“You know,” she said. “Most properties sell themselves.”
 

This idea took me by surprise. You see, I h...

Writing listings is a time drain. You’re already juggling multiple deadlines, the phone won’t stop ringing, and you need to get the listing copy crossed off your ‘to-do’ list as quickly as possible.
 

But producing professional quality property listings is about more th...

 

Avoid these five copywriting mistakes to take your property listings to the next level.
 

There’s no doubt that vendors respond best to real estate agents who are genuinely excited to sell their property.  However, getting swept up in your enthusiasm about a property c...

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